{"id":8637,"date":"2025-04-29T15:01:29","date_gmt":"2025-04-29T15:01:29","guid":{"rendered":"https:\/\/www.spotlight.com\/?p=8637"},"modified":"2025-12-18T12:27:25","modified_gmt":"2025-12-18T12:27:25","slug":"social-media-guidance-for-young-performers-from-the-aypa","status":"publish","type":"post","link":"https:\/\/www.spotlight.com\/news-and-advice\/young-performers\/social-media-guidance-for-young-performers-from-the-aypa\/","title":{"rendered":"The AYPA\u2019s Social Media Guidelines for Young Performers"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Guidance from the AYPA for parents, agents and professionals to navigate social media responsibly while prioritising the safety and wellbeing of young performers.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is on the rise and as a result, you may feel pressure as a parent to create a social media profile for your child to help promote their acting careers. However, an online presence isn\u2019t without its risks. There\u2019s a reason that social media platforms in the UK require users to be at least 13 years old to join.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help parents and industry professionals understand the potential dangers and impact that social media can have on young performers, the Agents of Young Performers Association (AYPA) has put together this helpful guide to establish the risks and best practices for the use of social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the associated risks that the AYPA have identified for a young performer being on social media and the steps you should take to protect them:<\/span><\/p>\n<h3>The Risks of Social Media<\/h3>\n<p><span style=\"font-weight: 400;\">While personal branding is important for any aspiring actor, the belief that a social media account will increase a young performer\u2019s chances of being cast is largely untrue. It can be a useful marketing tool, but it\u2019s not essential. It\u2019s important to be aware of the risks and negative consequences that improper social media use can lead to for young performers:<\/span><\/p>\n<h4><b>Sharing Personal Information<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Beware of accidentally revealing sensitive details about a young performer\u2019s location, which could make it easier for stalkers and predators to locate and approach them, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where they train<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The school they attend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dance festivals, workshops or competitions they participate in<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you wouldn\u2019t disclose something to a stranger in person, then don\u2019t put it online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be mindful that some individuals can track home addresses by connecting parents\u2019 details with business registries like Companies House.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing a young performer\u2019s Spotlight profile link makes private industry information publicly accessible.<\/span><\/p>\n<h4><b>Emotional and Mental Health Impact<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With the visibility that social media brings, young performers are also exposed to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harsh criticism and online trolling, which can severely impact self-esteem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unrealistic comparisons between themselves and other young performers landing prestigious roles, which can lead to feelings of inadequacy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pressure to maintain an online persona who is \u2018perfect\u2019 and can add to insecurities.<\/span><\/li>\n<\/ul>\n<h4><b>Long-Term Consequences for a Young Performer\u2019s Career<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anything posted online could resurface years later and impact the young performer\u2019s reputation and future career opportunities, especially if they\u2019re in a high-profile production, where fans and the media could scrutinise all those old posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they\u2019re fortunate enough to land a high-profile role as a young performer, this sudden rise to fame could lead to an overwhelming loss of privacy, with all the information on their social media profile being publicly available.<\/span><\/p>\n<h3>Best Social Media Practices for Parents<\/h3>\n<p><span style=\"font-weight: 400;\">As stated before, social media users need to be at least 13 years old to join the platform to align with data protection laws. For this reason, a young performer\u2019s parents will most likely be in control of their profile and it\u2019s important to ensure that the following best practices are being followed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the account private.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only post images or videos already in the public domain (such as production stills and commercials).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t share pictures of your child in dancewear, swimwear or other revealing attire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only allow followers from known individuals or those who can be verified.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only use direct messaging with known contacts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not include identifying details in the bio (e.g. school, training locations).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t share your child\u2019s Spotlight profile link.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent the account from being tagged in posts to reduce visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid using the full name of the child.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most importantly, a parent should never feel pressured to create a social media profile for their child. The child\u2019s safety, privacy and well-being are always more important than being marketed.<\/span><\/p>\n<h3>Best Social Media Practices for Agents<\/h3>\n<p><span style=\"font-weight: 400;\">An agent will better understand the benefits of having social media profiles for their clients, but safeguarding young performers must remain the priority, so they should:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only use the young performer\u2019s first name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid tagging a young performer\u2019s social media account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never mention locations, schools or training institutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never share young performer Spotlight profile links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure young performers and their parents are complying with the production company\u2019s social media guidance when working.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Closely monitor a young performer\u2019s social media account (in the event a high-profile production requires it) and their parents should be consulted on all decisions related to it.<\/span><\/li>\n<\/ul>\n<h3>Best Social Media Practices for Other Industry Professionals<\/h3>\n<p><span style=\"font-weight: 400;\">If you are a photographer, casting director, producer, dance and\/or theatre school or acting coach, you should follow the same practices as recommended for agents above. In addition, you should:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always obtain consent from both the agent and the parent before sharing any images or details about a child.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid geotagging or including specific locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be aware of your Duty of Care and maintain ethical standards when working with young performers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It isn\u2019t the AYPA\u2019s aim to scare parents away from social media, but rather to offer guidance in helping them be aware of the potential risks and encourage responsible use. By following the above guidelines, we can create a safer online environment for young performers while supporting their careers responsibly.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Take a look at the <\/span><\/i><a href=\"https:\/\/www.theaypa.co.uk\/_files\/ugd\/5fa635_e0e7776c5ad1433a8930d3eb6f4195ae.pdf\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">AYPA\u2019s full document on social media guidance<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for more information.<\/span><\/i><\/p>\n<p>More tips and <a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tag=young+performers\">advice for young performers<\/a> and <a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tag=parents\">their parents<\/a> can be found in on our <a href=\"https:\/\/www.spotlight.com\/news-and-advice\/\">News &amp; Advice page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guidance from the AYPA for parents, agents and professionals to navigate social media responsibly while prioritising the safety and wellbeing of young performers. Social media is on the rise and as a result, you may feel pressure as a parent to create a social media profile for your child to help promote their acting careers. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[60],"tags":[41,101,127,47,70],"class_list":["post-8637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-young-performers","tag-agents","tag-parents","tag-social-media","tag-wellbeing","tag-young-performers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AYPA\u2019s Social Media Guidelines for Young Performers | Spotlight<\/title>\n<meta name=\"description\" content=\"The AYPA share their best practice guidelines to ensure the safeguarding of young performers when they have a social media account.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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