{"id":1746,"date":"2019-11-26T13:26:41","date_gmt":"2019-11-26T13:26:41","guid":{"rendered":"https:\/\/www.spotlight.com\/?p=1746"},"modified":"2025-01-03T16:02:09","modified_gmt":"2025-01-03T16:02:09","slug":"actors-brand-marketing-reboot","status":"publish","type":"post","link":"https:\/\/www.spotlight.com\/news-and-advice\/the-essentials\/actors-brand-marketing-reboot\/","title":{"rendered":"Personal Branding for Actors"},"content":{"rendered":"<h2>Speaking at a Spotlight Open House session, Charlotte Thornton gives tips for refreshing your personal brand as an actor.<\/h2>\n<p>Firstly know that you are brilliant! Always hold on to that thought. But there\u2019s no point being brilliant if no one knows you exist and you don\u2019t get to show it.\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tags=marketing\">Marketing<\/a>\u00a0and promotion are\u00a0vital for\u00a0performers looking for career opportunities so it&#8217;s important to take some time to really think about your brand and how you can best promote yourself.\u00a0Whether you are\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/tips-and-advice\/returning-to-the-industry\/\">returning to the industry<\/a>\u00a0or haven&#8217;t thought about your personal brand in a while, now is the time to start.<\/p>\n<h3>You Are the CEO<\/h3>\n<p>You are your own company and you are totally in charge. Think of your career as a business and be strategic. Look at your \u2018competitors\u2019 and why they are doing well and see how you fit into the market.<\/p>\n<h3>Know Your Personal Brand<\/h3>\n<p>Being realistic about\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/the-essentials\/know-your-casting-type\/\">your castability<\/a>\u00a0is key. Know who and what you are selling. Don\u2019t provide too many options, keep it simple and play to your strengths. Make sure your brand is clear across all channels: social,\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/how-to-create-your-best-spotlight-profile\/\">casting profiles<\/a>,\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tags=headshots\">headshots\u00a0<\/a>and\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tags=showreels\">showreels<\/a>\u00a0so people choosing you\u00a0will feel secure in their choice. Trust is the key.<\/p>\n<p>You know your USP so be brave. Your uniqueness is that you\u2019re you and you cannot, and will not, be seen for everything so go where you fit first and build on that. It\u2019s not enough to have the talent (although it should be!) so you need to make sure you are as widely known as possible. Increase your audience through\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/the-essentials\/how-to-network-as-a-performer\/\">networking<\/a>,\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/the-essentials\/5-tips-for-effective-social-media\/\">social media<\/a>, getting in touch with casting directors and\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/the-essentials\/finding-and-signing-an-agent\/\">agents<\/a>,\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tags=making%20work\">creating your own work<\/a>\u00a0and collaborating.<\/p>\n<h3>Don&#8217;t Get Mad, Get Even<\/h3>\n<p>It can be really frustrating to\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/how-to-deal-with-career-envy\/\">see others succeeding when you perceive you are not<\/a>\u00a0but try and turn any disappointment into concrete action and try to detach emotionally.<\/p>\n<p>It\u2019s not easy and it is fine to take time to regroup but remember\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/lifestyle-wellbeing\/how-to-handle-rejection\/\">rejection<\/a>\u00a0is a story you make up and tell yourself. You may never know why you haven\u2019t been chosen but rather than internalise this, flip it, knowing that next time you may be just what they are looking for. You can feel disappointed but don\u2019t allow that feeling to persist for too long. Casting directors or agents often have specific criteria they need to meet whether that be a slot at an agency or a role that\u2019s being cast and so a \u2018no\u2019 is never personal<\/p>\n<h3>Solve the Problem, Make the Sale<\/h3>\n<p>Helping others to help you makes everything much easier. If you\u2019ve put in the work on your branding then agents can concentrate on jobs, not just raising your profile. They&#8217;ll have a better-formed product to put forward for\u00a0casting directors&#8217;\u00a0consideration, who, remember, are a business too.<\/p>\n<h3>Headshots and Showreels<\/h3>\n<p>Don\u2019t overcomplicate this. Make sure\u00a0<a href=\"https:\/\/www.spotlight.com\/news-and-advice\/?tags=headshots\">your headshot<\/a>\u00a0looks like you and that any gallery images are kept to a minimum but also reflect you. Costumes and clothing can and should be different but if your eyes are always the same, then you aren\u2019t offering a real choice, you\u2019re just confusing people. Your profile is your shop window so keep it simple and always think of the story you are telling. Likewise with showreels keep them short and simple, 2-3 minutes of a good reel with your best parts first. Captivate the audience from the beginning so they want to know more.<\/p>\n<h3>Challenge Yourself<\/h3>\n<p>Hopefully, you\u2019re in this for the long haul so never be complacent about what you offer. Keep challenging yourself and working on your brand. Remember, who says yes, and\u00a0<em>why<\/em>\u00a0they say yes, is not in your control but it\u2019s\u00a0<em>always<\/em>\u00a0in your control to ask and grow.\u00a0Remember you are brilliant.<\/p>\n<p><em>Charlotte Thornton trained at Mountview and was a professional actor for over 15 years, performing at the Vaudeville, Apollo and the National Theatre as well as writing and performing her own stand-up comedy. She works with actors passing on what she learnt and is the author of the actors\u2019 guidebook &#8216;Talent isn\u2019t Enough&#8217;.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaking at a Spotlight Open House session, Charlotte Thornton gives tips for refreshing your personal brand as an actor. Firstly know that you are brilliant! Always hold on to that thought. But there\u2019s no point being brilliant if no one knows you exist and you don\u2019t get to show it.\u00a0Marketing\u00a0and promotion are\u00a0vital for\u00a0performers looking for [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":2849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[92,110,84,109],"class_list":["post-1746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-essentials","tag-charlotte-thornton","tag-marketing","tag-open-house","tag-soft-skills"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal Branding for Actors | Spotlight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotlight.com\/news-and-advice\/the-essentials\/actors-brand-marketing-reboot\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding for Actors | Spotlight\" \/>\n<meta property=\"og:description\" content=\"Speaking at a Spotlight Open House session, Charlotte Thornton gives tips for refreshing your personal brand as an actor. 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