{"id":1418,"date":"2022-01-17T10:00:26","date_gmt":"2022-01-17T10:00:26","guid":{"rendered":"https:\/\/www.spotlight.com\/?p=1418"},"modified":"2024-01-04T17:35:10","modified_gmt":"2024-01-04T17:35:10","slug":"acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer","status":"publish","type":"post","link":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/","title":{"rendered":"Acid to Asset: Turning Rejection into Opportunity"},"content":{"rendered":"<h3>It can be disheartening when facing rejection from a recent audition. Singer, Actor, Radio Broadcast Presenter and Voiceover Artist Sandra Gayer provides her tips on how to turn rejection into opportunities and how that recent &#8220;no&#8221; could lead to something better in the future.<\/h3>\n<p>100 auditions, ONE job gained! Staggering odds, even if an aggregate, rather than absolute reality. We want to make the numerical gap between auditions and jobs non-existent. However, some rejection is an inevitable part of performing. Is it a negative opportunity for self-loathing, or a cleverly disguised positive opportunity for growth, indirectly gaining future work? Sounds appealing? Read on\u2026\u2026.<\/p>\n<p>As an African blind performer, you can imagine my roles are rather niche. There will always be an element of type casting for all of us. I appreciate that many roles will never be mine. Nonetheless, I choose to embrace that\u00a0quality\u00a0trumps\u00a0quantity.<\/p>\n<p>Audition success depends on how we define it. If the expectation is as narrow as, \u2018success means booking the job\u2019, disappointment will be high. What if our horizons were broader; every audition having a positive impact on your career, building your reputation as a superb performer among casting directors, sowing seeds for future roles?<\/p>\n<p>No matter where a brief comes from, we\u2019re conditioned to accept everything, any shape or size, AKA the\u00a0<em>spaghetti method<\/em>; throw enough at the wall, some is bound to stick.<\/p>\n<p>Contrary to popular opinion, we can decide\u00a0not to\u00a0apply for certain projects if they\u2019re unsuitable. If we audition when the part is clearly not ours, we\u2019re sending out poor judgement signals to casting teams. Remember that reputation we\u2019re building? Casting directors have an annoying habit of appearing when you least expect; the next audition after the one you wished you hadn\u2019t applied for! Professionals rehearse until they cannot go wrong; amateur\u2019s practise until they get it right. Post audition, obtaining feedback, regardless of the outcome, is important. We need to know our\u00a0auditions to bookings\u00a0ratio; ideally booking the job every time (parity). If low;\u00a0few\u00a0auditions per job, what\u2019s working? If high;\u00a0numerous\u00a0auditions per job, discover what\u2019s not working. Sometimes, we\u2019ve done everything in our power. Even then, some auditions place us in a rejection cul-de-sac; set it, forget it, move on!<\/p>\n<p>It may sound counterintuitive, but rejection can be the springboard, bouncing you into the next job, no audition required! Imagine this; You apply for that\u00a0perfect\u00a0role. The audition sparkles, the panel responds eagerly. A week passes. That letter arrives; \u2018Thank you\u2026\u2026.\u2019 or \u2019\u2026\u2026 with regret\u2019. Before binning your script, lamenting your wasted effort, wait! Booked the job? No! Won the room? What? Sometimes we don\u2019t get the dream job, but the panel\u00a0likes\u00a0us. That can be the seed to a job just round the corner. Imagine; your agent says, \u201cLast month\u2019s panel would like you for a week\u2019s filming.\u201d I kid you not, that happened to me. If you make the effort to win the room, whatever happens with the job, you may get another without any application!<\/p>\n<h4>Clich\u00e9s into learning opportunities<\/h4>\n<p>How about some clich\u00e9 bingo?!<\/p>\n<ul>\n<li>\u201cGreat performance, the team felt you didn\u2019t look the part.\u201d<\/li>\n<li>One of my pet favourites\u2026\u2026 \u201cYour face wasn\u2019t the right fit.\u201d<\/li>\n<li>But the winner has got to be, \u201cYou were amazing, but they\u2019ve decided to go in a different direction.\u201d<\/li>\n<\/ul>\n<p>What does that even mean? Find out. Due diligence doesn\u2019t stop at the point before the audition. You\u2019ve analysed the brief from every angle; suitability, logistics, career aims. You\u2019ve carried out background reading to enhance your performance. You\u2019ve rehearsed and received constructive feedback from a trusted peer beforehand. Then,\u00a0after\u00a0the audition, you take note of opening night, be it on radio, stage or screen, to discover what the person cast in\u00a0your\u00a0role has that you haven\u2019t. Perhaps they have more skill, greater technical ability or maybe, just maybe, it\u2019s one of those things?<\/p>\n<h4>Strategic auditioning<\/h4>\n<p>We\u2019re taught to think of auditions as serving one purpose; audition; book the job. However, we may have a different ambition in mind. You receive a brief; the part doesn\u2019t\u00a0exactly\u00a0fit, but one of the Game of Thrones\u2019 casting team is on the panel. You may decide it\u2019s far more important to appear in front of a high-profile casting director as an exemplary performer, even if not quite right for this role, you may be perfect for a part in another future project.<\/p>\n<p>Rejections. We\u2019ve all had them, nobody relishes them. How do we deal with them? Remember, there are plenty more fish in the sea. It may not seem that way, especially if important auditions are ahead or a possible dream part. However, jobs come, jobs go. However, many we do or don\u2019t get, more opportunities are always around the corner. Every dead-end audition is a step closer to the successful one. Don\u2019t be too narrow in your selections, don\u2019t be too broad either. Be realistic, yet optimistic.<\/p>\n<p>In summary, redefine audition success to be broader than what\u2019s directly in front of you, make every decision count towards the net result of future work, wasting nothing, set strict auditioning criteria and save the spaghetti for your tea!<\/p>\n<div><span class=\"imgLeftSmall\"><img decoding=\"async\" class=\"image-replace hoverZoomLink\" src=\"https:\/\/res.cloudinary.com\/spotlightuk\/image\/fetch\/w_400,c_limit\/https:\/\/spotlight-cmsmedia.s3-eu-west-1.amazonaws.com\/media\/2879\/sandra-gayer-headshot.png\" alt=\"\" data-src=\"https:\/\/res.cloudinary.com\/spotlightuk\/image\/fetch\/w_{width},c_limit\/https:\/\/spotlight-cmsmedia.s3-eu-west-1.amazonaws.com\/media\/2879\/sandra-gayer-headshot.png\" \/><\/span><\/div>\n<div>\n<p>Born in Zambia and blind\/visually impaired almost from birth, Soprano Singer, Actor, Radio Broadcast Presenter and Voiceover Artist\u00a0<a href=\"http:\/\/www.sandragayer.com\/\">Sandra Gayer<\/a>\u00a0was trained in Voice, Piano and Braille Music at the Royal College of Music.<\/p>\n<p>Using her voice in every area of her career, Sandra has appeared in a<br \/>\nwide variety of arenas including; theatrical and classical productions, T.V. and radio broadcasts.<\/p>\n<p>Sandra was a guest soloist on BBC Radio 3 and the voice of Poem in<br \/>\nJ.K. Rowling\u2019s\u00a0<em>The Christmas Pig<\/em>.<\/p>\n<p>Sandra also performed at The House of Commons, The Other Palace Theatre as Calliope in the musical\u00a0<em>Orpheus the Mythical<\/em>\u00a0and at The Royal Albert Hall as a principal soloist in the opera\u00a0<em>Magna Carta &#8211; The Freedom Game<\/em>.<\/p>\n<p>Make sure to catch Sandra in\u00a0<em><a href=\"https:\/\/www.bbc.co.uk\/iplayer\/episodes\/b05p650r\/inside-no-9?seriesId=m000f1tc\">Inside No.9<\/a><\/em>\u00a0(Series 5, Episode 5) on BBC iPlayer. You can also find out more about Sandra at\u00a0<a href=\"http:\/\/www.sandragayer.com\/\">www.sandragayer.com<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It can be disheartening when facing rejection from a recent audition. Singer, Actor, Radio Broadcast Presenter and Voiceover Artist Sandra Gayer provides her tips on how to turn rejection into opportunities and how that recent &#8220;no&#8221; could lead to something better in the future. 100 auditions, ONE job gained! Staggering odds, even if an aggregate, [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":2712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[72,64,152],"class_list":["post-1418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-industry","tag-auditions","tag-casting-directors","tag-sandra-gayer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acid to Asset: Turning Rejection into Opportunity | Spotlight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acid to Asset: Turning Rejection into Opportunity | Spotlight\" \/>\n<meta property=\"og:description\" content=\"It can be disheartening when facing rejection from a recent audition. Singer, Actor, Radio Broadcast Presenter and Voiceover Artist Sandra Gayer provides her tips on how to turn rejection into opportunities and how that recent &#8220;no&#8221; could lead to something better in the future. 100 auditions, ONE job gained! Staggering odds, even if an aggregate, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/\" \/>\n<meta property=\"og:site_name\" content=\"Spotlight\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-17T10:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T17:35:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotlight.com\/wp-content\/uploads\/2022\/01\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-1024x440.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sandra Gayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Gayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/\"},\"author\":{\"name\":\"Sandra Gayer\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/#\\\/schema\\\/person\\\/207d37b53a824672e69ad76f07c5dc4d\"},\"headline\":\"Acid to Asset: Turning Rejection into Opportunity\",\"datePublished\":\"2022-01-17T10:00:26+00:00\",\"dateModified\":\"2024-01-04T17:35:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/\"},\"wordCount\":1044,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotlight.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png\",\"keywords\":[\"auditions\",\"casting directors\",\"sandra gayer\"],\"articleSection\":[\"The Industry\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/\",\"url\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/\",\"name\":\"Acid to Asset: Turning Rejection into Opportunity | Spotlight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotlight.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png\",\"datePublished\":\"2022-01-17T10:00:26+00:00\",\"dateModified\":\"2024-01-04T17:35:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/#\\\/schema\\\/person\\\/207d37b53a824672e69ad76f07c5dc4d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotlight.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.spotlight.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png\",\"width\":2560,\"height\":1100},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/news-and-advice\\\/the-industry\\\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotlight.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Acid to Asset: Turning Rejection into Opportunity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/#website\",\"url\":\"https:\\\/\\\/www.spotlight.com\\\/\",\"name\":\"Spotlight\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotlight.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.spotlight.com\\\/#\\\/schema\\\/person\\\/207d37b53a824672e69ad76f07c5dc4d\",\"name\":\"Sandra Gayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65ac6754a1da0342290068a954d7e295e88f3d314f1257d48b0972e7ec0a65ed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65ac6754a1da0342290068a954d7e295e88f3d314f1257d48b0972e7ec0a65ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65ac6754a1da0342290068a954d7e295e88f3d314f1257d48b0972e7ec0a65ed?s=96&d=mm&r=g\",\"caption\":\"Sandra Gayer\"},\"url\":\"https:\\\/\\\/www.spotlight.com\\\/author\\\/sandragayer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Acid to Asset: Turning Rejection into Opportunity | Spotlight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/","og_locale":"en_GB","og_type":"article","og_title":"Acid to Asset: Turning Rejection into Opportunity | Spotlight","og_description":"It can be disheartening when facing rejection from a recent audition. Singer, Actor, Radio Broadcast Presenter and Voiceover Artist Sandra Gayer provides her tips on how to turn rejection into opportunities and how that recent &#8220;no&#8221; could lead to something better in the future. 100 auditions, ONE job gained! Staggering odds, even if an aggregate, [&hellip;]","og_url":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/","og_site_name":"Spotlight","article_published_time":"2022-01-17T10:00:26+00:00","article_modified_time":"2024-01-04T17:35:10+00:00","og_image":[{"width":1024,"height":440,"url":"https:\/\/www.spotlight.com\/wp-content\/uploads\/2022\/01\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-1024x440.png","type":"image\/png"}],"author":"Sandra Gayer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sandra Gayer","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#article","isPartOf":{"@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/"},"author":{"name":"Sandra Gayer","@id":"https:\/\/www.spotlight.com\/#\/schema\/person\/207d37b53a824672e69ad76f07c5dc4d"},"headline":"Acid to Asset: Turning Rejection into Opportunity","datePublished":"2022-01-17T10:00:26+00:00","dateModified":"2024-01-04T17:35:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/"},"wordCount":1044,"commentCount":0,"image":{"@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotlight.com\/wp-content\/uploads\/2022\/01\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png","keywords":["auditions","casting directors","sandra gayer"],"articleSection":["The Industry"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/","url":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/","name":"Acid to Asset: Turning Rejection into Opportunity | Spotlight","isPartOf":{"@id":"https:\/\/www.spotlight.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#primaryimage"},"image":{"@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotlight.com\/wp-content\/uploads\/2022\/01\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png","datePublished":"2022-01-17T10:00:26+00:00","dateModified":"2024-01-04T17:35:10+00:00","author":{"@id":"https:\/\/www.spotlight.com\/#\/schema\/person\/207d37b53a824672e69ad76f07c5dc4d"},"breadcrumb":{"@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#primaryimage","url":"https:\/\/www.spotlight.com\/wp-content\/uploads\/2022\/01\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png","contentUrl":"https:\/\/www.spotlight.com\/wp-content\/uploads\/2022\/01\/544e4d21-8d3f-49af-b9a3-c02df01bae8c-scaled.png","width":2560,"height":1100},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotlight.com\/news-and-advice\/the-industry\/acid-to-asset-turning-rejection-into-opportunity-by-sandra-gayer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotlight.com\/"},{"@type":"ListItem","position":2,"name":"Acid to Asset: Turning Rejection into Opportunity"}]},{"@type":"WebSite","@id":"https:\/\/www.spotlight.com\/#website","url":"https:\/\/www.spotlight.com\/","name":"Spotlight","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotlight.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.spotlight.com\/#\/schema\/person\/207d37b53a824672e69ad76f07c5dc4d","name":"Sandra Gayer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/65ac6754a1da0342290068a954d7e295e88f3d314f1257d48b0972e7ec0a65ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/65ac6754a1da0342290068a954d7e295e88f3d314f1257d48b0972e7ec0a65ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65ac6754a1da0342290068a954d7e295e88f3d314f1257d48b0972e7ec0a65ed?s=96&d=mm&r=g","caption":"Sandra Gayer"},"url":"https:\/\/www.spotlight.com\/author\/sandragayer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/posts\/1418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/comments?post=1418"}],"version-history":[{"count":1,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/posts\/1418\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/posts\/1418\/revisions\/1419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/media?parent=1418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/categories?post=1418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotlight.com\/wp-json\/wp\/v2\/tags?post=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}